Ask any location question. Get a real answer. That is it.
The USA Demographics, Housing and Business Data with Projections from Applied Geographic Solutions delivers block-group-level population, age, sex, and race data with forward projections across every market in your portfolio. For the first time, your GIS, store operations, and corporate strategy teams work from a single governed demographic layer that runs at the scale of your entire footprint.
Most data vendors sell you a national license to millions of records you will never contact. BigGeo works differently.You tell us where you sell, and we cut you exactly that geographic slice of the dataset. A single city.
A cluster of ZIP codes. A metro area. A county. Whatever matches your territory. The result is a lean, CRM-ready file containing only the companies in the markets you actually work, delivered at a fraction of the cost of a full national license.
Enterprise retailers and real estate portfolios carry the weight of hundreds of capital decisions made on demographic assumptions that were stitched together from different sources, at different times, in different formats. The result is not a unified view of the market. It is a patchwork that makes cannibalization invisible until it shows up in comp sales.
Block-group resolution means you can draw a trade area around any existing or proposed location and know exactly who lives inside it, down to the sub-neighborhood level. That precision is what separates a real cannibalization model from a rough overlap estimate.
Every block group carries full age and sex breakdowns, letting your format planning team validate whether a proposed concept actually matches the demographic composition of its catchment before a single dollar of capex is committed.
Demographic targeting models built without race and ethnicity data miss the most predictive signals in consumer behavior by market. This dimension lets your strategy team test and validate targeting assumptions at the block-group level across your full portfolio.
Projected population data alongside base gives your real estate committee a forward view of catchment growth, decline, or composition shift, so your site model reflects who will be in the trade area when the lease matures, not who was there when it was signed.
BigGeo AI is live in ChatGPT today and shipping in Claude, giving your analysts direct access to this demographic dataset through plain-language questions, no GIS software required. A store planning analyst can now ask a demographic catchment question across your entire portfolio in seconds and get an answer grounded in the Applied Geographic Solutions data, governed by your access configuration, without waiting for a GIS pull or a data team ticket.