Ask any location question. Get a real answer. That is it.
Audience Composer is a real-world audience builder and activation platform. Build audiences based on actual behavior and location data, not guesses. Compose segments down to the exact address, test them in real-time, and activate them anywhere. Your audience refreshes daily as new behavior data arrives.
Audience Composer connects what actually happened in the physical world to your digital campaigns. Real presence. Real behavior. Real visits. No guesses. Not cookies that decay.
A store visit becomes a loyal audience. A billboard impression becomes a retargeting campaign. A competitor visit becomes a conquest list.
You see exactly who qualifies before you spend a dollar. Draw your boundary, stack your filters, watch reach tighten in real-time. Adjust as strategy shifts.
Pre-built segments are guesses that decay. Audience Composer is precision you control, owned by you, refreshed daily. One builder. Any brief.
What It Is: Audience Composer identifies every MAID device within a boundary you draw on the map and filters them based on behaviors and dwell patterns. For a golf course, draw your property boundary. Define filters for membership lapse (haven't visited in 90+ days). Audience Composer identifies verified members within that zone who match your lapse criteria. See the exact audience before you activate.
The Problem It Solves: Radius targeting reaches non-golfers who never stepped on your clients course. The win-back response is low because you're reaching the wrong people.
The Win: Higher response because you're reaching verified members who actually played. Membership renewals prove ROI. Expansion data based on real golfer visit patterns tells you where to build next.
What It Is: Audience Composer lets you draw an exposure zone around each billboard (the boundary that identifies meaningful exposure). It identifies every unique MAID device within that zone and dedupes across MAID providers. That audience is rebuilt every 24 hours as new exposure data arrives, so yesterday's billboard impression becomes today's retargeting audience.
The Problem It Solves: Today you own billboards and deliver impression counts at month-end. Clients can't retarget. ROI is unmeasurable. Billboards are a one-time expense.
The Win: Billboard becomes a month-long digital campaign, not a static impression. Client proves ROI with real activation. You're no longer selling inventory—you're selling results.
Book a 20-minute demo. We'll show you how your first Audience Composer segment changes the way you think about precision, activation, and audience management.
