Audience Composer

How the world moves
tells a story

Audience Composer turns that story into a custom audience you can activate on the ad platforms you already use, continuously refreshed. Build segments around the places that matter: a store, a billboard, a competitor's location. Every segment reflects real visitation patterns, from hyper-local to national. Continuously refreshed.

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Activate in the platforms you already use

The Trade DeskMetaDV360

Location-based audience creating

Digital Knows the Click.
Now it knows the "Where"

For the first time, your digital campaigns can reach audiences shaped by the physical world. Audience Composer turns real-world movement patterns into active audiences shaped by the places that matter to your market.

You know your market. Now advertise to it with confidence. Understanding the places that matter to your market is a superpower. No longer reliant on pre-built segmentation, your audiences are grounded in real-world movement patterns, not a lookalike of your customer "type."

That's precision marketing: advertising built on how your market moves, with results you can measure and scale.

The result: Advertise with knowledge. Measure ROAS. Reduce waste. Scale what works.

See It In Action

See it in action

How It Works in Practice

Explore two ways to connect a campaign brief to the places your audience visits.

Golf brands & agencies

Reach last week's
golf audience.

The opportunity: You're running a national golf brand's membership campaign. Demographic lookalikes give you an audience that might golf. You need an audience of active golfers.

How It Works: Define the golf courses that matter to your client and set the date window. Audience Composer builds an audience segment from visitation patterns at those courses. You see the estimated audience size before anything goes live, then activate it in the ad platforms you already use.

The Results: Your membership campaign reaches an active golfer audience instead of a broad demographic. Measure ROAS. Reduce waste. Scale what works. Your client gets results they can measure and scale.

Out-of-home networks

Keep the
campaign moving.

The opportunity: You own billboards. Today you deliver impression counts. Tomorrow you want to deliver results.

How It Works: Define an exposure zone around each billboard and set the date window. Audience Composer builds an audience segment from visitation patterns within that zone, and continuously refreshes it. Your client sees the estimated audience size, then activates it in the ad platforms they already use.

The Results: Your billboard doesn't stop at the roadside. Its exposure zone becomes a digital audience your client can keep reaching, so one placement turns into a campaign that continues online. Measure ROAS. Reduce waste. Scale what works. You're no longer selling impressions. You're selling results you can measure.

How it works

From location to live campaign.

Define the places that shape your audience, review the segment and activate it where your team already works.

  1. 01

    Define locations

    Choose the places that matter: competitor sites, category venues, event locations, or a client's own footprint.

  2. 02

    Set the time window

    Audience Composer looks at visitation patterns across those locations over the time window you choose.

  3. 03

    Build the segment

    Real-world activity around those locations becomes a defined audience segment, with an estimated size to review before you activate.

  4. 04

    Activate your campaign

    Send the segment to your ad destination. Keep your audience current as new location data becomes available.

Built for your workflow

For advertisers

Make Your Ad
Dollars Count

Your budget goes to audiences shaped by the places that drive your business.

Reach audiences already in the market.

Build audiences shaped by real-world activity around your category, your competitors and your own locations. Reach audiences in your competitors' markets and give them a reason to choose you.

Stay in control as plans change.

Every audience is built from the locations, time windows and filters you choose, and checked against your order before it goes live. When strategy shifts, adjust your locations and filters instead of rebuilding from scratch.

Launch with experts beside you.

Our team builds your first campaigns with you and hands you the controls when you're ready.

For agencies

Bring Your Clients
Something New

Add a new capability to your service line and a new reason for clients to choose you.

Grow your service line.

Offer real-world audiences as a premium service. Own billboards or other media? Turn your placements into audiences your clients can reach online too.

Win clients and keep them.

Walk into pitches with audiences built around your prospect's own locations and their competitors' locations. Once you win the account, refine audiences around the places each client cares about, campaign after campaign. That's a partnership off-the-shelf segments can't offer.

Activate where you already work.

Audiences arrive in the ad platforms your team already uses, so campaigns launch through the workflow you know.

FAQ

Frequently asked questions

How do I get started with Audience Composer?

Book a demo with our team. We'll talk through the places you want to reach and check your request for feasibility. Then our team builds the location boundaries for you, so your campaigns start with the right audience.

Who can use Audience Composer?

Agencies and media buyers building bespoke audiences for their clients. Enterprise advertisers who want audiences shaped around the places that matter to their brand. Retail and QSR brands looking to win customers from their competitors. Ad network owners who want to turn placements like billboards into digital audiences their clients can activate. If the places that matter to your business are commercial locations, from a single storefront to a national footprint, it's worth a conversation.

How fresh is the data in my audience?

Once your audience is live, it keeps pace with your market. New location data flows in as it arrives, so your segment reflects current visitation patterns, not a snapshot from launch day.

Is there a learning curve?

We take it on with you. Our team builds your first campaigns with you and hands you the controls when you're ready. From there, your team builds and runs custom audiences in-house. Crawl, walk, run into the future of how you advertise.

Can I export my audiences to other platforms?

Yes. If the platform you use isn't listed above, raise it on your demo call and we'll confirm whether we can deliver to it.

Your next campaign starts here

Bring us a place.
We’ll show you the audience.

Bring your campaign goal, target locations and preferred ad platform. We’ll show you what your audience could look like.

Book a demo

Build your audience