Alesco CPG US Data gives you 30M+ consumers who have declared loyalty to specific competitor brands, from Pampers to Purina, with verified opt-in email contact and purchase recency signals. Stop targeting demographic proxies and start reaching the exact buyers your competitors are counting on to stay loyal.
Most data vendors sell you a national license to millions of records you will never contact. BigGeo works differently.You tell us where you sell, and we cut you exactly that geographic slice of the dataset. A single city.
A cluster of ZIP codes. A metro area. A county. Whatever matches your territory. The result is a lean, CRM-ready file containing only the companies in the markets you actually work, delivered at a fraction of the cost of a full national license.
Most conquesting campaigns run against interest categories and demographic lookalikes, not against consumers who have actually declared which brand they buy. The result is wasted impressions, inflated CAC, and conversion rates that never match the brief. The data to fix this exists. Most teams just do not have access to it.
Filter directly by named competitor brands — Crest, Tylenol, Budweiser, Beyond Meat, and dozens more. You are not targeting a category; you are targeting the exact consumers your competitor is counting on.
Recency of purchase filters let you focus on consumers who bought recently, so you hit them while they are still in the buying cycle and before loyalty has time to solidify further.
Every email in the file is opted-in, which means you can run DTC email campaigns with deliverability confidence and without compliance risk eating your results before the campaign launches.
Segment by what consumers typically spend so your offer aligns with their actual price sensitivity. A premium Keurig loyalist and a value coffee buyer need completely different creative and incentive structures.
BigGeo AI works inside ChatGPT and Claude today, giving your team governed, accurate answers grounded in real Alesco consumer data, with no GIS analyst, no data pull request, and no waiting. Ask plain-language questions about brand loyalty concentration, category overlap, and reachable opt-in volume across any product segment, and get answers in seconds rather than days.