BigGeo announced Audience Composer on Business Wire, a new way for brands and agencies to build digital audiences around the real-world places that matter to their business.
Audience Composer brings the idea behind The Spatial Cloud to advertising: start from the place. Brands and agencies build segments around the places that matter, like a store, a billboard or a competitor’s location. They review an estimated audience size before anything goes live, then activate in the ad platforms they already use, continuously refreshed. Our team builds the first campaigns with each customer and hands over the controls when they’re ready.
“Your budget goes to audiences shaped by the places that drive your business,” said Brent Lane, CEO of BigGeo.
BigGeo is the Spatial Cloud, helping companies manage and access the world’s spatial data. BigGeo is headquartered in Calgary, Alberta.
Read the full release on Business Wire:
https://www.businesswire.com/news/BigGeo-Launches-Audience
Learn more about Audience Composer:
https://www.biggeo.com/solutions/audience-composer
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