About BigGeo
BigGeo is the Spatial Cloud. We help companies manage and access the world’s spatial data. Any size, any slice, any insight. Delivered in seconds.
We’re building something that hasn’t existed before: a new layer of the internet where the “where” and “when” behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.
We’re a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going.
Why BigGeo Exits and Why People Build Here
Most companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world.BigGeo exists to close that gap.We’re not building another tool. We’re building the rails that connect the planet’s moving data to the systems that run the world. That’s a big problem, and it takes people who care about doing things right, not just fast.
People build here because:
- The problem is real and the category is open. We’re not competing for the middle of an existing market. We’re defining a new one. Your work shapes what the category becomes.
- Your fingerprints are on the architecture. We’re at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.
- We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work.
- You’ll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you’ll be stretched.
- We’re building for longevity. We’re not chasing hype cycles. We’re building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.
The Role
BigGeo is seeking an AI Content Marketing Lead to shape how BigGeo is discovered, understood, and talked about.
This is not a traditional content marketing role built around producing a high volume of content. You will combine storytelling, brand building, marketing judgment, and AI experimentation to develop ideas people understand, remember, and want to share.
You will own BigGeo’s content strategy and editorial direction, help shape our brand narrative and point of view, build thought leadership around the Spatial Cloud, and find compelling stories across our technology, customers, people, and industries.
You will also explore a rapidly changing part of modern marketing: how AI is reshaping search, discovery, content creation, and brand visibility. You will experiment with how BigGeo is discovered and represented across AI systems and develop approaches for increasing our visibility across both traditional search and the emerging AI ecosystem.
This is a high-ownership role for someone who can find the interesting story behind complex technology, develop a strong point of view, and build the systems required to turn those ideas into sustained market awareness.
What You Will Build and Own
As AI Content Marketing Lead, you will build the content, narratives, and AI-enabled systems that increase awareness and understanding of BigGeo.
You will build and own:
- BigGeo’s content strategy and editorial direction
- Brand narratives and points of view around the Spatial Cloud
- Content and campaigns designed to increase brand awareness
- Technology, customer, people, and industry storytelling
- Executive and company thought leadership
- AI visibility and generative engine optimization strategies
- Organic search and emerging discovery strategies
- BigGeo’s social content strategy and experimentation
- Customer stories, use cases, and outcome-driven content
- PR and communications opportunities around launches, industry conversations, and company moments
- AI-powered workflows for research, ideation, creation, repurposing, and distribution
- Experiments across new AI tools, channels, formats, and discovery mechanisms
- Measurement of brand reach, engagement, share of voice, AI visibility, organic discovery, and contribution to growth
Your work will help establish the stories and ideas people associate with BigGeo and the Spatial Cloud.
Key Responsibilities
Brand Narrative and Storytelling
- Find and develop compelling stories about BigGeo’s technology, customers, people, industries, and the problems we are solving
- Translate complex concepts involving spatial data, infrastructure, AI, and real-world systems into ideas people can understand and remember
- Help shape BigGeo’s voice, point of view, and the larger narratives we want to own
- Develop clear narratives that reinforce BigGeo’s position as the Spatial Cloud
- Maintain consistency across stories while adapting them for different audiences, channels, and moments
- Look beyond product features to identify ideas with broader market and cultural relevance
Content Strategy and Editorial Direction
- Own content strategy across campaigns, web, social, thought leadership, customer storytelling, and organic discovery
- Develop editorial priorities based on the audiences, conversations, and ideas that matter most to BigGeo
- Build an editorial system that connects company priorities with timely market opportunities
- Determine where long-form, short-form, visual, social, executive, customer, or other formats are most effective
- Partner with Marketing and Growth to connect content strategy with broader campaigns and business objectives
- Focus the content program on quality, relevance, and impact rather than content volume
Thought Leadership
- Build BigGeo and its executives into recognized voices across spatial intelligence, location data, AI, infrastructure, and the industries we serve
- Identify topics and conversations where BigGeo has a distinctive and credible point of view
- Develop articles, social content, presentations, commentary, contributed content, and other thought-leadership formats
- Work closely with leadership and technical subject-matter experts to extract ideas and turn them into compelling narratives
- Build repeatable approaches for transforming internal expertise into external thought leadership
AI Visibility and Generative Engine Optimization
- Develop BigGeo’s approach to visibility across AI-powered discovery environments
- Monitor how BigGeo, the Spatial Cloud, and relevant category concepts are represented across systems such as ChatGPT, Claude, Gemini, Perplexity, and emerging AI channels
- Experiment with content structures, sources, distribution strategies, and digital signals that improve BigGeo’s discoverability and representation
- Track changes in how AI systems surface brands, companies, concepts, and sources
- Connect AI visibility efforts with broader organic search, content, PR, and brand strategies
- Build an evidence-based understanding of what improves BigGeo’s presence across the emerging AI discovery ecosystem
Social and Audience Development
- Build a distinctive social presence for BigGeo rather than simply distributing existing content
- Experiment with formats, narratives, voices, and creative approaches that increase reach and meaningful engagement
- Identify conversations where BigGeo should participate and develop timely responses or perspectives
- Partner with executives and subject-matter experts to strengthen their individual voices where appropriate
- Use audience and performance signals to continuously improve the social strategy
PR and Communications
- Identify media, industry, launch, and cultural moments where BigGeo should have a voice
- Develop stories and angles that make BigGeo relevant to broader conversations
- Support company announcements, product launches, and major milestones with clear narratives and supporting content
- Identify opportunities for commentary, contributed perspectives, interviews, and industry participation
- Ensure external communications reinforce the narratives and category position BigGeo wants to establish
Customer Storytelling
- Find stories that demonstrate how customers and partners use BigGeo to solve meaningful real-world problems
- Turn technical implementations and outcomes into accessible narratives
- Develop customer stories, use cases, interviews, and supporting content across multiple formats
- Partner with Sales, Product, and customer-facing teams to identify strong storytelling opportunities
- Connect individual customer outcomes to the broader value of the Spatial Cloud
AI-First Content Operations and Experimentation
- Use AI throughout the content lifecycle, including research, ideation, synthesis, drafting, editing, repurposing, analysis, and distribution
- Build repeatable AI-powered workflows that improve both content quality and production speed
- Experiment with emerging AI tools and determine where they meaningfully improve marketing work
- Develop methods for rapidly turning one strong idea into relevant formats across multiple channels
- Maintain strong human editorial judgment, accuracy, originality, and brand consistency across AI-assisted work
- Share successful AI workflows and practices with the broader Marketing team
Measurement and Optimization
- Define how BigGeo measures awareness, content performance, social reach, share of voice, organic discovery, AI visibility, and contribution to growth
- Establish baselines and track changes over time
- Identify which narratives, topics, channels, and formats generate meaningful audience response
- Use performance data to determine what BigGeo should produce more of, change, test, or stop
- Build reporting that connects content activity to brand and business outcomes rather than production volume
Technology and Tools
The AI Content Marketing Lead will work across modern content, analytics, search, social, communications, and AI environments.
Relevant tools and environments may include:
- Generative AI assistants and research systems
- AI-powered writing, analysis, and content development tools
- ChatGPT, Claude, Gemini, Perplexity, and emerging AI discovery environments
- Content management and publishing platforms
- Social publishing and analytics tools
- Search and organic discovery platforms
- Generative engine optimization research and monitoring tools
- Marketing automation and analytics platforms
- Creative and multimedia production tools
- Web analytics and attribution systems
- Rapid experimentation and prototyping tools
Operational collaboration happens through Slack, Google Workspace, and Monday.
The AI and discovery landscape is changing quickly. Success will depend less on expertise with one specific tool and more on your ability to continually test new systems, understand what is changing, and turn those changes into an advantage for BigGeo.
What You Bring
Required Experience
- Demonstrated experience creating compelling stories, narratives, campaigns, or content for complex subjects
- Strong writing, editing, interviewing, and storytelling ability
- Ability to understand complex technology and translate it into clear, memorable ideas for different audiences
- Experience developing content strategy, editorial direction, brand narratives, communications, or thought leadership
- Strong understanding of how content contributes to brand awareness and audience development
- Experience developing content across multiple channels and formats
- Ability to identify the story or idea that matters rather than simply executing predefined content requests
- Strong editorial judgment and attention to accuracy, clarity, voice, and quality
- Ability to work directly with executives, technical experts, customers, and cross-functional teams to extract and develop ideas
- Comfort using performance data to improve content and channel strategy
- High ownership and ability to establish structure in an environment where the playbook is still being built
- Significant hands-on fluency with modern AI systems for research, ideation, content creation, analysis, experimentation, or distribution
- Active curiosity about how AI is changing marketing, storytelling, search, discovery, and brand building
We are open to different professional backgrounds. Relevant experience could come from technology marketing, AI, journalism, brand, communications, social, editorial, creative, or other disciplines where finding and communicating strong ideas is central to the work.
Preferred Experience
- Experience marketing technology, SaaS, data, infrastructure, developer platforms, or AI products
- Experience building thought-leadership programs for companies or executives
- Experience developing brand narratives or helping establish new technology categories
- Experience with organic search, SEO, generative engine optimization, or emerging AI discovery strategies
- Experience growing company or executive audiences through social channels
- Experience with PR, media relations, or corporate communications
- Experience developing customer stories and case studies
- Experience working directly with technical founders, engineers, product teams, or subject-matter experts
- Experience using analytics, share-of-voice data, search data, or brand measurement to inform content strategy
- Experience building AI-powered content workflows or experimentation programs
- Familiarity with spatial technology, location data, geospatial systems, or industries that depend on real-world data
How This Role Contributes to the Spatial Cloud
A new category becomes meaningful when people have language for it, understand why it matters, and begin using it to describe how the world is changing.
The AI Content Marketing Lead will help create that understanding for the Spatial Cloud.
Your work will turn complex technology into memorable ideas, develop the stories and points of view BigGeo wants to own, and build awareness among the audiences that can influence, adopt, and build with the Spatial Cloud.
You will also help BigGeo navigate a fundamental change in how people discover information. As AI systems increasingly influence what companies, technologies, and ideas people encounter, BigGeo needs to be understood across both human and AI-driven discovery environments.
Success means more people know BigGeo. More people understand BigGeo. More of the right people are talking about BigGeo.
Work Environment and Collaboration
BigGeo operates in a collaborative startup environment where people are expected to take ownership, communicate clearly, experiment, and contribute beyond narrow functional boundaries when needed.
The AI Content Marketing Lead will work closely with Marketing, Growth, Product, Engineering and technical subject-matter experts, Sales, customer-facing teams, and company leadership.
You will have significant autonomy over how BigGeo finds and tells stories. You will be expected to bring ideas and points of view, identify opportunities without waiting for a brief, and develop systems where established playbooks do not yet exist.
This role requires comfort moving between strategic and hands-on work. One day may involve developing a category narrative with leadership; another may involve interviewing an engineer, analyzing BigGeo’s representation across AI systems, writing an executive perspective, testing a new social format, or turning a customer outcome into a story.
AI is fundamental to the role. You should already be experimenting with AI and be motivated by how rapidly it is changing marketing, content creation, research, storytelling, and discovery.
Success Metrics
Success in this role means building an increasingly recognizable voice for BigGeo, improving understanding of the Spatial Cloud, and creating a measurable system for expanding BigGeo’s visibility across traditional and AI-driven channels.
First 30 Days — Understand the Story and Establish the Baseline
By the end of your first 30 days, you will:
- Develop a strong working understanding of BigGeo, the Spatial Cloud, our technology, priority audiences, industries, customers, competitors, and go-to-market priorities
- Understand and apply BigGeo’s brand platform, voice, category language, and core narratives
- Audit existing web, social, thought leadership, customer, search, PR, and campaign content to identify strengths, gaps, and opportunities
- Establish baseline measures for organic discovery, social reach and engagement, share of voice, content performance, and AI visibility where measurable
- Assess how BigGeo and the Spatial Cloud are currently represented across major AI discovery environments
- Build strong working relationships with Marketing, Growth, Product, Sales, leadership, and technical subject-matter experts
- Identify an initial set of stories, narratives, thought-leadership themes, and industry conversations BigGeo should pursue
- Establish an AI-first workflow for research, ideation, drafting, editing, repurposing, analysis, and experimentation
- Begin publishing or materially contributing to high-priority content and social activity
Success at 30 days: You understand the stories BigGeo should tell, the audiences we need to reach, how the company is currently being discovered and represented, and where the biggest opportunities exist to increase awareness and understanding.
First 60 Days — Put the Narrative Into Market
By the end of your first 60 days, you will:
- Establish a clear content strategy and editorial direction connected to BigGeo’s brand and business priorities
- Develop a repeatable editorial system covering priority narratives, audiences, channels, formats, owners, and distribution
- Launch or materially advance at least one meaningful brand, thought-leadership, category, customer, or campaign narrative
- Establish a consistent and distinctive social publishing approach and begin testing formats designed to increase reach and engagement
- Build an active pipeline of executive and company thought-leadership opportunities
- Develop an initial strategy for increasing BigGeo’s visibility and accurate representation across AI-powered discovery environments
- Produce customer or use-case storytelling that makes BigGeo’s technology and real-world value easier to understand
- Establish repeatable AI-powered workflows that allow strong ideas to be researched, developed, repurposed, and distributed more effectively
- Begin identifying media, industry, and external conversations where BigGeo can contribute a distinctive perspective
- Establish regular measurement and reporting for content, social, organic discovery, brand reach, and AI visibility
Success at 60 days: BigGeo has a clear editorial direction, stronger stories are consistently reaching the market, executives and subject-matter experts have a more effective platform for thought leadership, and AI is materially improving how content is researched, created, distributed, and measured.
First 90 Days — Build Awareness, Authority, and Discovery
By the end of your first 90 days, you will:
- Establish a recognizable content and thought-leadership system around the narratives BigGeo wants to own
- Demonstrate measurable improvement in relevant indicators such as brand reach, social engagement, organic discovery, share of voice, AI visibility, qualified website traffic, or contribution to growth
- Show evidence that priority audiences are increasingly encountering and engaging with BigGeo’s ideas across multiple channels
- Establish a repeatable approach for monitoring and improving how BigGeo and the Spatial Cloud are represented across major AI discovery environments
- Demonstrate which topics, narratives, formats, and distribution approaches are producing the strongest audience response and use those insights to refine strategy
- Establish a sustainable pipeline of technology, customer, people, industry, and thought-leadership stories
- Build a repeatable system for turning executive and technical expertise into differentiated external content
- Demonstrate that customer stories and use cases make complex Spatial Cloud capabilities easier for audiences to understand
- Establish AI-first content workflows that increase BigGeo’s ability to experiment and distribute ideas without sacrificing quality, accuracy, or originality
- Identify emerging AI tools, channels, or discovery behaviors BigGeo should test next and establish a clear hypothesis for each experiment
- Provide Marketing and leadership with clear evidence of what is increasing awareness, understanding, conversation, and discovery—and what should be expanded, changed, or stopped
Success at 90 days: More people know BigGeo. More people understand BigGeo. More of the right people are talking about BigGeo. BigGeo has a stronger and more distinctive voice in the market, a growing presence across traditional and AI-driven discovery, and a repeatable system for turning important ideas into measurable brand impact.